I was really impressed by the Super Contemporary exhibition showing currently at the Design Museum. A lot of detail has gone into the entire exhibition, even the branding of it. Sup
er Contemporary is an exhibition celebrating London's creative community and it's achievements, both past and present. It explores what gives the city its reputation as a beacon for design worldwide, and shows it's creative progression until present day. The focus of the exhibition is 15 specially commissioned pieces by some of the cities most talented creatives, that address London's culture and characteristics. Around the walls of the room is a visual timeline, beginning at 1960, documenting London's creative ascent and key achievements in design. I found it particularly interesting as you can see the impact that culture has had upon design in the past as a chronological order.
er Contemporary is an exhibition celebrating London's creative community and it's achievements, both past and present. It explores what gives the city its reputation as a beacon for design worldwide, and shows it's creative progression until present day. The focus of the exhibition is 15 specially commissioned pieces by some of the cities most talented creatives, that address London's culture and characteristics. Around the walls of the room is a visual timeline, beginning at 1960, documenting London's creative ascent and key achievements in design. I found it particularly interesting as you can see the impact that culture has had upon design in the past as a chronological order. 
Neville Brody's commission was very thought provoking, it looked at the issue of a city overrun with surveillance where you are constantly being watched. His response was a self contained, sound-proof booth; a rare example of a public space that wasn't being monitored. The website for the Super Contemporary exhibition is also very good. They have used the interesting logo as a clever navigational tool that works very effectively in the design and to get around the website. The design echoes the layout of the exhibition which is visually striking and also easy to gain information. It gives detail of the overall exhibition and each of the 15 commissions. I find it a very effective piece of online work that compliments the exhibition well, which runs until the 4th of October, and is definitely well worth a visit.
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