Thursday, 12 November 2009

D&AD Student Awards: Metro Brief

I thought I would share some of my own work. This is the latest from the D&AD student awards, Metro brief. The brief was to create a transport advertising poster campaign and strapline that cuts through the visual noise of everyday commute to promote Metro newspapers. The tone of voice is intended to be friendly, engaging and fun. The target market are mostly in full-time employment and are time-starved and don't have time to read a newspaper in the morning before going to work. Therefore I felt that my concept identified with these people, reminding them to take some time for themselves whilst they are commuting, to read the Metro.