Thursday 13 August 2009

www.a-to-s.co.uk


I have been playing around on this website for the past fifteen minutes, so that must mean a good thing already. It is a promotional website for the mercedes car range, and although I am not at all interested in the product, or even much of the rest of the website, the opening home page has definitely caught my attention for some time. In our web design brief, the task was to engage with the audience, and this website does that brilliantly. 
Along the bottom of the page is the alphabet from A all the way to S, fitting to the product. These letters stand for a word that describes a benefit of the car and is revealed when rolled over with the mouse. When clicked on each letter reveals a different animation that you can control. As the picture shows above, when you click on the perfume bottle, sentences are released to describe the benefit. I think A, R, C and N are the best ones. I don't know if it would make you want to buy a mercedes , however it is a novelty idea and I find it refreshingly different for a car website. It engages with the audience whilst still being relevant to the product, and is a brilliant and clever piece of animation. Take a look, www.a-to-s.co.uk.

No comments:

Post a Comment