Collectiva has designed the new Identity for the Royal Lancaster Hotel, now called Lancaster London. I think this is a great example of successful rebranding.
The previous name and logo as shown below looks tired and old fashioned, whereas the new branding conveys a sharper message and has far more impact. It has a more high end, contemporary appearance due to its subtle typeface and colour. Whilst the name emphasises the hotels positioning and gives it more resonance. Showing that sometimes a message can be expressed more effectively through simple design.
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