Monday 17 August 2009

The Guardian Podcasts

Branding has always been of great interest to me, and after looking at the 
well branded Absolut Vodka advert in my previous blog, I decided to search for more examples of 'good' branding. What I liked about the Absolut advert was how it portrayed the philosophy of the brand and looked so unmistakably like an Absolut advert. 












The same can be said for this print campaign for The Guardian podcasts, created by Wieden and Kennedy. The Guardian wanted to heighten awareness of their podcasts site; Wieden and Kennedy have achieved this by combining strong imagery through a collage of illustration, with interesting typography. Most importantly, they have kept in line with The Guardians sophisticated yet creative appearance. Without even seeing the brand name, I can recognise the advert as being that of The Guardian. Therefore the logo is shown discreetly in a different colour within the rest of the text rather than separately at the bottom of the page as in most adverts. The guardian have created such a strong and characteristic brand image for the newspaper which I believe is what makes their advertising so successful.



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